At Brand Elite London Limited, we are committed to respecting your privacy and recognise your need for appropriate protection and management of personally identifiable information you share with us (the phrases “personally identifiable information” or “personal information” mean any information by which you can be identified, such as your name, address, telephone number, etc.). The purpose of this Privacy Policy is to inform you what personally identifiable information or personal information we may collect from you when you visit (the “Web site”), how we use such information, and the choices you have regarding our use of, and your ability to review and correct, the information. This privacy notice describes how we collect and use personal information about you during and after your working relationship with us, in accordance with the General Data Protection Regulation (GDPR).

By using this Web site, you are accepting the practices described in this Privacy Policy. If you do not agree to this policy, please do not use this Web site. Please review the Terms of Use to learn of other terms and conditions applicable to your use of this Web site. For purposes of this Privacy Policy, Brand Elite London Limited and any of its principals, officers, employees or agents are herein collectively referred to as “Brand Elite”.

Brand Elite reserves the right to change, modify, add or remove portions of this Privacy Policy at any time for any reason. Such changes shall be effective immediately upon posting. You acknowledge by accessing the Web site after Brand Elite has posted changes to this Privacy Policy that you are agreeing to the terms of the Privacy Policy as modified.

Data protection principles

We will comply with data protection law. This says that the personal information we hold about you must be:

1. Used lawfully, fairly and in a transparent way.
2. Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
3. Relevant to the purposes we have told you about and limited only to those purposes.
4. Accurate and kept up to date.
5. Kept only as long as necessary for the purposes we have told you about.
6. Kept securely.

Collecting Information About You
In general, you can visit many of our web pages on the Web site without telling us who you are or revealing any personal information about yourself. There may be times (such as when you email us) at which we ask you to provide personal information).

We may process information contained in any enquiry you submit to us regarding goods and/or services (enquiry data).  The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you.  The legal basis for this processing is (consent).

We may process information relating to our customer/supplier relationships, including customer/supplier contact information (“customer relationship data”). The customer/supplier relationship data may include (your name, your employer, your job title and role, your contact details, and information contained in communications between us and you or your employer. The source of the customer/supplier relationship data is you or your employer.  The customer/supplier relationship data may be processed for the purposes of managing our relationships with customer, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is (Consent) or our legitimate interest, namely the proper management of our customer/supplier relationships.

We may process information relating to transactions, including purchases of goods and services, that you enter into with us and /or through our website (Transaction data) the transaction data may include your contact details and transaction details.  The transaction data may be processed for the purpose of supplying the purchase goods and services and keeping proper records of those transactions.  The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our website and our business software.

We may process information that you provide to us for the purpose of subscribing to our email notifications and/or offers (“notification data”).  The notification data may be processed for the purpose of sending you relevant notifications.  The legal basis for this is “consent” or the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process/disclose your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice.  The legal basis for this processing is the legitimate interests, namely the proper protection of our business against risks.

Retaining and Deleting Personal Data

This section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion or personal data.

Personal data that we process for any purpose shall not be kept for longer than necessary to fulfil the purposes for which it is processed, including the security of the processing complying with legal and regulatory obligations. (Accounting and statutory retention terms) If you wish to withdraw consent, please contact us on our main telephone number. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact Brand Elite in writing by emailing

Security of Personal Data/Information About You
We will not sell, rent or lease your personally identifiable information to others. Unless Brand Elite has your permission or is required by law, the personal information you provide us will not be shared, and companies or persons that provide us with certain services including credit card processing, shipping, data management, promotional services, etc. We provide these service providers with the information needed for them to perform these services. We also ask our service providers to confirm that their privacy practices are consistent with ours. We will take appropriate technical and organisational precautions to secure your personal data and to prevent loss, misuse or alterations of your personal data. We will store or personal data on secure servers, personal computers and mobile devices, and secure manual record-keeping systems.

Our Web site uses “cookies.” A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Generally, we use cookies to remind us of who you are, tailor our communications to suit your personal interests, estimate our audience size, to process your order, and/or analysing your visiting patterns. You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. For more general information on cookies see the Wikipedia article on HTTP Cookies.

We use encryption and authentication tools to protect the security of your personal information that you share with us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our Web site, and you do so at your own risk. Once we receive your transmission, we will do our best to protect its security on our systems.

Links to Third Party Sites
Our Web site may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked sites may be different from our privacy policy. You access such linked sites at your own risk. You should always read the privacy policy of a linked site before disclosing any personal information on such site.

This site uses Google analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content – or more information on Google Analytics cookies, see the official Google Analytics page.


Please be assured that we take your concerns about privacy quite seriously. If you have any questions about our Privacy Policy, please e-mail us at